By Carmelo Garcia – Local Democracy Reporter
South West homelessness charity Alabaré has paid tribute to Brigadier Simon Firth CBE, who has died aged 86 following a long illness.
Brigadier Firth, who lived in Codford near Warminster, was a distinguished Army officer and one of the charity’s most dedicated supporters for more than three decades. Over the years he served as an Ambassador, Chairman of the Board of Trustees and later as Patron.
Described as charismatic, determined and a man who “gets things done”, he earned deep respect from colleagues and supporters alike. His military career with the Gloucestershire Regiment included tours of Germany, Northern Ireland, Cyprus, Canada and service during the First Gulf War.
A proud veteran, Brigadier Firth was passionate about supporting former service personnel, particularly those facing homelessness, trauma and addiction. Through his leadership, Alabaré established its Homes for Veterans in Gloucester — a facility named in his honour in recognition of his close ties to the county through his Army service.
He also played a key role in recruiting ambassadors and patrons to champion the charity’s mission to break the cycle of homelessness.
Andrew Lord, Chief Executive of Alabaré, said: “Simon was a wonderful supporter and friend to Alabaré for 30 years. He made a huge contribution, bringing energy, encouragement and leading from the front. We will miss him.”
Former SAS officer and Alabaré ambassador Ken Hames added: “Simon was a fantastic advocate and, above all, a generous and caring man. I served with him in Germany, where his collaboration, support and professionalism shone through. A huge loss to us all.”
Brigadier Firth leaves what the charity described as an enduring legacy, having transformed countless lives through his commitment to ensuring no veteran was left behind.
He died surrounded by family and is survived by his wife Clare and children Emma, Edward and Jonathan.