RAJAR: Listening figures for Q3 published

 

The latest listening figures have been delivered to radio stations up and down the country who subscribe to RAJAR.

Gloucester News Centre’s editor Shaun Moore looks at the latest figures from across the three counties.

Gloucestershire        

BBC Radio Gloucestershire

The BBC Local radio station for the county saw a loss during this quarter. They are now reaching 77,000 compared to 89,000 in the previous quarter.

It’s a sharp difference compared to when they were reaching 114,000 in Q3 2012.

It will be interesting if they will see an increase in evening listening during the next quarter as the evening show is now local again.

Congratulations to them on recently celebrating 30 years on air.

 

Heart Gloucestershire

The former Severn Sound station saw another slight drop from 122,000 to 121,000 listeners each week across the county.

Myles Galloway recently took over the breakfast show from Warren Moore at the end of June.

Incidentally – you can now hear Warren on BBC Local Radio across Gloucestershire, Wiltshire, Bristol and Somerset every Sunday afternoon.

 

The Breeze

They’ve gone up again! The Breeze in Cheltenham has seen another increase this recorded quarter.

They are now reaching 21,000 people across the area compared to 18,000 in Q2/18.

I’ve notice recently they are now known as The Breeze Cheltenham and Gloucester – slightly odd when 107.5FM fades out in Gloucester. Owners Celador are yet to put them onto DAB Digital Radio in the county.

 

Herefordshire and Worcestershire

Free Radio Herefordshire and Worcestershire

Free Radio saw another decline in the two counties with a weekly reach of 83,000 compared to 85,000 in the previous quarter.

Free Radio Birmingham recorded its lowest ever reach with 254,000, down from 286,000 last year.

 

BBC Hereford and Worcester

The BBC Local Radio service for Hereford and Worcester has seen an increase in this quarter. They are now reaching 106,000 each week compared to 99,000 in the Q3/18.

It will be interesting to if they will see an increase in evening listening during the next quarter as the evening show is now local again.

 

Like Radio

To be fair – this is their first punt into RAJAR and it would have been squeaky bum time for them.

They recorded a weekly reach of 0.4 – that’s 400 people listening in per week across Herefordshire and Worcestershire.

This figure does not include other areas where they broadcast which are Gloucestershire and Birmingham as they were not sampled by RAJAR in this quarter.

 

RAJAR have published all the listening figures as quoted above which you see for yourself on its website and amongst its Press Release materials.

 

Further Reading

The official RAJAR site and their infographic
Radio Today for a digest of all the main news
The BBC Mediacentre for BBC Radio stats and findings
Bauer Media’s corporate site
Global Radio’s corporate site