Gloucester City Safe, Gloucestershire Constabulary and Gloucester BID are joining forces to support ShopKind Week, encouraging shoppers to show kindness and respect to retail workers across the city.
Running from 9–15 November 2026, ShopKind Week is a national campaign encouraging shoppers to treat shopworkers with kindness and respect, recognising the vital role they play in our communities.
The campaign coincides with Safer Business Action (SaBA) Week, bringing businesses and partners together to tackle business crime and support safer trading environments.
Throughout the week, Gloucester City Safe and Gloucester BID will be visiting businesses across the city centre to distribute ShopKind Week business packs, alongside Ask for Angela packs featuring newly rebranded posters. The packs aim to raise awareness of the support available to businesses and help promote safer, more welcoming environments for staff and customers.
Steve Lindsay, Manager of Gloucester City Safe, said: “Shopworkers play a vital role in our city, and everyone should be able to go to work without fear of abuse, intimidation or violence. ShopKind Week is a great opportunity to remind people that a little kindness and respect can make a real difference.
By working together with our partners and local businesses, we want to help create a safer environment for everyone who works, shops and visits Gloucester. We’re looking forward to getting out and about during the week, speaking to businesses and supporting them with the campaign.”
Emily Gibbon, Manager at Gloucester BID, said: “Our independent shops and retailers are such an important part of what makes Gloucester a vibrant and welcoming city. The people who work in them deserve to be treated with kindness and respect, and abuse should never be considered part of the job.
ShopKind Week is a fantastic opportunity to get that message out there and encourage everyone to play their part. We’ll be visiting businesses across Gloucester with campaign packs and materials, helping them show their support and reminding shoppers that a little kindness goes a long way.”
Alex McIntyre, MP for Gloucester, said: “It’s so important to protect shop workers. The Government has introduced a new offence of assault against a shop worker to make sure that it’s taken seriously by the criminal justice system.
We want to see a thriving Gloucester city centre and that means tackling antisocial behaviours. That’s why we’re doing a lot of work in the MP’s office to support the BID’s efforts to make sure that we’re tackling retail crime in the city centre, and the packs are a really good way of making sure that every business knows the support that’s available to them.”
Chief Inspector Ash Shingler, Retail Crime Lead at Gloucestershire Constabulary, said: “In Gloucestershire, our officers work around the clock to keep the people of Gloucestershire safe from harm, and tackling business crime is a key priority, bringing criminals to justice and stopping people becoming victims in the first place. A key part of this work is prevention, helping people understand the signs, what to look out for and how to protect themselves.”