Gloucester-based influencer Luke Arnel-Cameron, better known to his one million TikTok followers as @Lopwert, has launched Yass Clean — a fun, affordable cleaning brand that’s already making waves across the UK.
The social media star, known for his lively #CleanTok videos and honest product reviews, turned his online success into a booming business after spotting a gap in the market for stylish, affordable home care products.
Launched earlier this year, Yass Clean sold £70,000 worth of products within 24 hours, quickly selling out of stock. The brand, described as “fun, fabulous and affordable cleaning,” has struck a chord with consumers looking for products that work well, smell great and look good on their shelves.
Luke, who began his TikTok journey “by accident” while testing the platform for a previous marketing job, has now gone from viral creator to successful entrepreneur. “I wanted to bring something new, exciting and fresh to the cleaning market — something everyone could love and use,” he said.