Gloucester BID is launching the Quest for the Keys as part of Independents Week 2026.
The scavenger hunt will run from 29 June to 5 July, with five keys hidden each day inside independent businesses across Gloucester city centre.
Clues will be shared on Gloucester BID’s Facebook and Instagram channels, encouraging residents, families and visitors to explore local shops, cafés, restaurants and services.
Those who find keys could win prizes including Gloucester Gift Cards, a Spago Gloucester voucher and a Coal Kitchen e-voucher.
Gloucester BID says the campaign is designed to celebrate the independent businesses that bring character, creativity and community spirit to the city centre.