Gloucester’s historic Sheriff’s Assize of Ale returned for 2025 with crowds flocking to see the city’s quirkiest charity tradition in action.
The annual event, which dates back to medieval times, saw pubs across the Docks, Quays and city centre visited over two lively sessions. The first tour took place on Thursday evening, followed by a city centre round on Saturday, coinciding with Gloucester BID’s Big Pub Push. Kingsholm pubs were given an early inspection last Friday ahead of Gloucester Rugby’s home match with Bristol Bears.
The Assize of Ale was once a formal duty, with the Sheriff responsible for ensuring the quality of ale sold in the city. Today, it continues in good humour to raise money for civic charities — this year supporting the James Hopkins Trust and the Cheltenham and Gloucester Hospitals Cardiac Unit.
Sheriff of Gloucester Cllr Linda Castle led the procession, accompanied by an enthusiastic band of medieval-costumed followers and the traditional “Ale Conner”. The Conner is tasked with the centuries-old quality test: sitting on a wooden stool soaked with ale while wearing leather breeches. If, after three minutes, the breeches stick, the ale fails; if they lift freely, it earns approval. The spectacle once again drew amused crowds and generous donations.
The modern revival of the Assize was introduced in 2003 by former City Council Leader Paul James during his year as Sheriff. Except for a two-year pause during the pandemic, it has run every year since and has now raised more than £20,000 for charity. James continues to co-organise the event with Town Crier Alan Myatt, supported by a cast of colourful Gloucester characters.
Speaking after the event, Paul James said: “We’re delighted to have held the Assize again and to keep this wonderful tradition alive. Even after twenty years, people still look bemused before bursting into laughter — it’s unique to Gloucester. Most importantly, we hope to have raised a good sum for two very worthy causes.”
Totals raised will be announced once all collections are counted.